The Importance of Optimizing Your About Us Page
One of the most important pages on a blog or a website is the About Us page.  When a visitor first comes to your website or plans on purchasing from your company, chances are they are going to want to find out a little more out you.  They will head directly to the About Us section and learn all about you.  This is why it is absolutely important your search engine optimization service and web designer build you a great looking About Us page. 
For the purpose of search engine marketing, an About Us section adds instant credibility to the site.  It will put a face to your site through profiling your company, business policies, and partners.  It humanizes your site to any visitors or potential customers by allowing them to get to know the people behind the site. 
So in order for you to create the right image about your company and your website, you need to create a compelling About Us page for following reasons:

• Image – Image is extremely important in the internet world these days especially for e-commerce sites.  Trust and credibility are becoming increasingly major issues for internet users.  More and more deceitful and unethical companies design sites which look as good and trustworthy as any well established company.  An About Us section helps explain who you are and where you come from does matter not only in text but also by providing company biographies, history and photos.
• About yourself – Your blog or website stands for you and your company to the world through the internet and you do this through the About Us section.  It tells your users the company's purpose and what types of values it stands for.  It is easily one of your site’s major functions.   Make sure it contains basic information about your company like who you are, what your business does, and how to contact your.  It should help visitors understand the site as a whole.  It works as a way for your readers to connect with you and get to know you on a personal level.
• Spider friendly – Creating an About Us page is a great practice for all of your search engine optimization purposes.  It plays a critical role during the spidering purposes of the search engines.  More and more websites are being built for the sole purpose of spam.  Many of these spammy sites don’t contain or use any type of About Us section.  By building a page for an About Us section, you are essentially telling the search engines your site is legitimate. 
• Contact – Place your About Us section link on the homepage of your website.  Make sure you name this link either About Us or About the Name of your Company to make it as easy as possible for any visitors to find it.   The link should be easily noticeable and prominent.  You’ll notice other websites try to place this link on the bottom and middle portion of the site nothing can cause any distraction from it.  Don’t place it near any type of graphical elements which will have it mistakenly perceived as an advertisement.  

The most important part of maintaining an About Us section for your search engine optimization purposes is to remember this one final thought: The information on your homepage leads to instant credibility for a visitor while the longer, detailed version on the About US section gives it trust.